5 mistakes when creating QR codes

1. Baking a direct address into print. The site moves — the code dies. Use a dynamic one.
2. A light code on a dark background. Inverted codes read poorly. Go dark-on-light.
3. Cropping the quiet zone. A designer "fits" it to the layout — and the code stops scanning.
4. A logo without a higher correction level. Cover the center at a low level and it becomes unreadable.
5. Not measuring. Without analytics you don't know whether the channel works. A dynamic code counts scans.

The good news: all of this is handled by one proper service — you create a "forever" QR, customize the design, and watch the metrics.